Wasted keywords. Wrong-suburb clicks. What your competitors are doing that you're not. All in a written PDF audit, delivered to your inbox in 3 business days.
No call. No sales pitch. Yours to take to your current agency, fix yourself, or use however you want.
Most "free Google Ads audits" you've sat through were a junior reading your account back to you, then trying to close you on a $5,000 implementation. This isn't that. There's no call, no pitch, no upsell. Just the audit, in writing, yours to use however you want.
Here are the six questions I answer for every tradie who books:
Geographic targeting in Google Ads is fiddly and almost every account I audit has clicks coming in from postcodes the tradie doesn't even service. I show you exactly which suburbs are eating your budget and how to shut them off without losing the postcodes that matter.
Every search term in the last 90 days that took your money and gave back zero phone calls. Sorted by spend. Usually $400 to $2,000 a month leaking right here, and the fix takes 20 minutes.
The flip side. The keywords driving real phone calls, ranked by cost per call. Most tradies are surprised by which ones win, and usually under-spending on the keywords that pay the bills.
I pull your real cost per phone call and compare it to what's normal for your trade in your postcode. If you're paying $180 a call when the benchmark for plumbers in Brisbane is $55, you'll know, and I tell you exactly what's pushing it up.
I scrape the live Google ads your top 3 competitors ran this week. Headlines, sitelinks, offers. I screenshot their landing pages. I check whether they have tracking pixels firing (most don't, and that's an exploit). You walk away knowing exactly what they're promising and where their blind spots are.
The catch-all. Conversion tracking that hasn't fired in a fortnight. Negative keyword lists that are empty. Quality Scores so low you're paying double per click. Asset performance labels Google is shouting at you about. Mobile speed killing half your traffic before they see the form. I go through the whole account and flag everything that's broken.
Six questions. Three deliverables: Google Ads audit, competitor breakdown, landing page score. One PDF, in your inbox, in 3 business days. $49.
Get the audit · $49Cover page, plain-English summary, then the full breakdown with charts, screenshots, and your top 5 fixes ranked by impact.
Outcomes, not deliverables. After reading the report you can act on every one of these.
Every postcode your ads served in the last 90 days, sorted by spend. The ones outside your service area highlighted in red. Usually 15 to 30% of the budget is going somewhere you don't even work.
Every search term that took your money and gave you nothing. Sorted by spend. With the negative-keyword wording to copy and paste straight into your account.
The ones quietly paying the bills. Ranked by cost per phone call. You'll know which campaigns to scale and which to cut.
Pulled from your conversion data. Compared to the benchmark for your trade and city. If you're overpaying, the audit names why.
Live Google ads, landing page screenshots, GBP review counts, and tracking pixel checks for your three biggest local competitors. The full picture in one place.
Not a 40-item to-do list. The five fixes most worth your time, scored by effort and impact. The first one usually pays for itself inside a fortnight.
Three Australian trades businesses that took the audit, acted on it, and let us run the work after. Real numbers, real names, video on camera.
Thanks to cloudclicks, we're getting an abundance of clicks on Google. We now have two trucks on the road.Joe, Need a Plumber
We worked with another AdWords company for six months and received just one phone call. We're now receiving calls every day.Kirsten Marshall, PKM Earthmoving
We've picked up about two and a half million dollars' worth of work we didn't have previously. Sometimes we have to turn your stuff off because we're getting too many leads.Dave & Mitch, Look Cabinets
Different trades, different cities, same pattern: proper audit, clear plan, then results.
We received your Audit & Strategy document mate, it was gold. I have implemented about 75% of your suggested improvements re: the website optimisation, and I have started on the Google Adwords with a 2 hour discussion with Google on Monday, so the ads are now in a much better state based on your recommendations. I have no doubt we will be engaging your services as we ramp up.
Within a very short time I've got a website and Google Ads up and running, have had constant enquiries and I'm already earning money but yet to spend $200 on the ads. I was a little hesitant about restarting my business in this digital era, but after one call they laid out a plan and executed in a speedy and very impressive way.
Johannes took our click cost from the best point it had ever been, $110 per lead, down to $39. That absolutely blew me away. I see digital marketing similar to a mechanic, you don't really know whether what they're telling you is true. I really do trust Johannes.
When the report lands in your inbox, you have three roads.
Take it to your current agency.Send it over. Ask why the things on the list aren't fixed yet. A good agency will thank you and action it. A bad one will dodge the questions, which is also useful information. Either way you'll know more about who you're paying than you did yesterday.
Fix it yourself.The report names every fix in plain English with the steps to action it. If you're handy with a Google Ads account, the top 5 fixes are usually 2 to 3 hours of work. People do this. We don't mind. The audit's yours.
Sit on it.Read it, file it, do nothing. Still your call. The audit's yours either way.
I built this audit because most tradies have never had anyone tell them what's actually wrong with their marketing in a way they can act on. The audit fixes that. What you do after is up to you.
My name is JK. I came to Australia in 2004 from Germany with YWAM. Spent about eight years volunteering, including time in Aboriginal communities and on a medical ship in Papua New Guinea. Built my first landing pages and taught myself Google Ads while I was at it. Connected with Mike Rhodes and Perry Marshall early on.
In 2012 I started cloudclicks® on the Sunshine Coast. Since then we've put more than $120 million in direct sales through clients' books and generated over 100,000 leads. I still audit accounts personally. Most agency owners don't, which is half of why the audit usually surfaces $400 to $2,000 a month in wasted spend.
This is the audit I would have wanted ten years ago, when I was new to running ads and didn't know who to trust. Now I'm on the other side, trying to be the person I needed then.
Full disclosure on the price.
For years I sold this audit to clients as a one-off engagement. It was senior time, and the work was real:
Add it up: 7 to 12 hours of senior time per audit. A day to a day-and-a-half of work. That's the price tag agencies still put on a report like this, somewhere between $1,500 and $3,000.
What changed is the back end. I built the automations. AI does the first pass on the data pull from your Google Ads account. My own audit checklist runs through it. The competitor scraper does the hard yards of finding live ads, landing pages, and tracking pixels for every competitor. Then I personally review everything, sanity-check the AI, write the recommendations in plain English, and ship the PDF.
So now I can deliver the same quality report for $49 and still make a margin. I could charge $249 and it would still be a steal compared to what agencies bill for this. I keep it at $49 because the point isn't to make money on the audit. It's to get a real answer into more tradies' hands.
Strongest guarantee in the AU tradie marketing space, and it's the one I want to make on a $49 audit. If the audit doesn't pay for itself many times over, I don't want your money.
Here's how it works. You get the audit. You pick at least 3 of the recommendations and action them within 30 days (DIY, your agency, doesn't matter who). Then we wait 30 days and look at your ad performance together. If it hasn't lifted, the $49 is back in your account the same day you tell me. No appeals process. No awkward email exchange.
Get the audit · $49How "implemented" gets verified: screenshots of the 3 changes inside your Google Ads account. Takes 5 minutes to send.
How "no improvement" gets measured: tracked phone calls plus form submissions from inside your Google Ads account, for the 30 days after your third fix goes live, vs the 30 days before the audit.
Refund covers the $49 audit fee. Reach out by email, refund hits the same day.
If yours isn't here, email johannes@cloudclicks.com.au.
Three audits, written up by the owner, delivered in 3 business days. No call. No sales pitch. Yours to act on however you want.
Get the audit · $49