Hey, I'm Johannes Klupfel. You can call me JK.
I've helped hundreds of small businesses grow since 2009. Now I'm teaching owners how to use AI properly, and building a business run by AI, in public.
Business ownerInvestorCopywriterNomadChristian
What I run
Some of the brands I've worked with
in digital marketing since
in e-commerce sales generated
leads generated for clients
of businesses worked with
five-star Google reviews
Google Partner since
My bread and butter used to be Google Ads. These days I spend more of my time on business structure and systems, the stuff that keeps marketing working after the campaign ends.
Why heyjk exists
For the last few years I've been writing down the One Hour Marketing Method. Then AI turned the whole industry upside down.
One thing didn't change. You still need the frameworks and the foundations to get good results.
AI will tell you you're doing everything the right way. It won't set you apart. Use it without the foundations and you end up the same as everyone else, lost in a sea of sameness.
You still need to know what good looks like. Whatever AI tells you. Whatever your agency tells you.
The new book
The 80/20 framework for predictable marketing that runs without you.
It's the system I use with paying clients, written down plainly. Learn the foundations first, then hand the work to AI or an agency and know whether it's any good.
What I'm building
heyjk is my new venture. It's where I teach business owners how to use AI, and where I use AI to build a business of my own.
Practical ways to use AI in your business, built on marketing foundations that still work.
A real business, run by AI, built in the open. What works, what breaks and what it costs.
If that sounds interesting, join my newsletter and follow along.
Everything sits under heyjk
The book and the method. Your marketing, done in one focused hour a week.
the.1hour.com.au →
My digital marketing agency on the Sunshine Coast, since 2012. Google Ads, Meta, SEO, websites and email.
cloudclicks.com.au →
A simple all-in-one CRM that automates lead follow-up and the repetitive tasks that slow a business down.
frameworkcrm.com →
Australian mangoes, sold direct. Supporting Australian farmers and small business.
danthemangoman.com →Client results
A bit about me
I was born in Germany. In 2004 I came to Australia to work with a not-for-profit, and somewhere along the way I fell into marketing.
I've run my own business for over a decade and worked with hundreds of others. Most businesses have more in common than they think. Every one of them needs a handful of things done well, whatever the industry.
I'm a Christian, a husband and a dad. I want to build businesses that do things by the book, look after their people and give generously. Here I write about kingdom, business, life, family and more.
Sign up to my newsletter. One email when there's something worth sharing: what I'm learning about AI, marketing and building a business that runs without me.
